Women’s Skateboarding Alliance (WSA)

Women’s Skateboarding Alliance (WSA) is a global management and consulting agency dedicated to authentically representing the industry voice of women’s skateboarding. WSA educates, improves and delivers the most current trends and information for women's skateboarding worldwide. The executive leadership is comprised of the top entrepreneurs and advocates in Action Sports: Mimi Knoop, Lisa Whitaker, Kim Woozy and YuLin Olliver. As the premiere female skateboarding sport organizers in the world, WSA operates in conjunction with its nonprofit division, Action Sports Alliance.

Leadership Team

President | Founder
Mimi Knoop - Womens Skateboarding Alliance - WSA Partner
Mimi Knoop
Mimi Knoop is one of the most respected female skateboarders in the world. Since first turning pro in 2003, she has claimed 5 X Games medals in women’s vert & has cinched titles at some of the world’s most prestigious bowl contests. As an advocate, she has been dedicated to building up the sport for the girls of the next generation by co-founding the Alliance, and hoopla skateboards. Through the Alliance and ESPN, Mimi helped bring about prize purse parity for men and women at both summer and winter X Games back in 2009.  Always pushing for progression, she has been one of the most active women in skateboarding behind the scenes too. The Alliance has acted as the official sport organizer for all professional women's skateboarding events at ESPN's X Games since 2006; and has partnered w/ various contest organizers, industry leaders, and sponsors to cultivate more opportunities for female action sports athletes. 
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     Mimi always has a smile on her face and skates fast with a balance of grace and aggression. Mimi is also a talented multi-media artist and has shown her works all over the world. She created the name and logo for the popular “Combi Pool Classic” contest held by Vans each year in Orange County, CA. Mimi represents women’s skateboarding with passion and enthusiasm and is a great ambassador for girls getting into skateboarding and action sports.
VP Sports & Competition | Partner
Lisa Whitaker - Womens Skateboarding Alliance - WSA Partner
Lisa Whitaker
Lisa Whitaker has been the driving force in connecting the women's skate scene with each other and with the world for many years. She is a talented skateboarder and former competitor that found her calling on the other side of the lens.
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    Lisa launched in 2003 to feature her all-female skate videos. Over the years it has evolved into the Girl's Skate Network; a social network where girls from all over the world can share their pictures, footage and opinions. Lisa is Lisa is a mentor and tour guide to all the girls that land in southern California and she has been to almost every major women's skateboarding event since 1997, either competing or documenting and quite often both. Lisa has been heavily involved behind the scenes, and has played a key role in talent scouting and athlete selection for X Games and other major worldwide events under the Alliance since 2005. She is also creator and owner of Meow Skateboards which features and supports one of the best all-female skate teams in the world.
VP Business Development | Partner
YuLin Olliver - Womens Skateboarding Alliance - WSA Partner
YuLin Olliver
Yulin Olliver is an entrepreneur at the forefront of skateboarding and action sports media. Founder of Yunexis Agency, Olliver has launched marketing campaigns at Rob Dyrdek's SLS Nike SB World Tour, FUEL TV, and the SLS Foundation. She is a partner and the VP of Business Development at the Women's Skateboarding Alliance and MAHFIA TV.
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    As head of Marketing at Street League Skateboarding, she introduced the new property to the world in 2010; one that changed the entire landscape and future of professional street skateboarding competition. As part of Circe Wallace's team at Octagon, they advocated for the world's best skateboarders including Paul Rodriguez and Lyn-Z Adams Hawkins Pastrana. She launched the event marketing division at FUEL TV - activating at over 16 live-televised Dew Tour stops around the nation. Yulin is a proud Bostonian. After snowboarding professionally for Atomic Snowboards, Zeal Optics, and Betty Rides, she received her Master's degree in Business Administration (MBA) from Pepperdine University in Malibu. She's passionate about the snow, skateboarding, fair and equal media exposure for women in action sports, preserving wild horse family bands and making Los Angeles No-Kill for dogs.
VP of Marketing | Partner
Kim Woozy - Womens Skateboarding Alliance - WSA Partner
Kim Woozy
Kim Woozy has nearly a decade of experience in marketing female skateboarders. and founded MAHFIA.TV, the premiere video production company and global destination for girls action sports media. Woozy played an integral role in launching the careers of some of the world's best female skateboarders during her time as Marketing Manager at Osiris Shoes' Girls brand. 
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    Woozy's accomplishments in producing authentic media for young girls has garnered press from publications such as Transworld Business,, and a spotlight in Marie Claire Magazine's "20 Women Who Are Changing the Ratio," in August of 2014. Additionally, Woozy founded and produced MAHFIA Sessions, an event and content series specifically designed for women working the action sports industry. Woozy is known for her TEDxTalk on women's action sports marketing called: If She Can Do It, So Can I, where she explains the importance of supporting female athletes. Woozy lives in Berkeley, CA and in her free time she can be found skating with the Skate Like a Girl SF crew and snowboarding in the Sierras.  
PR & Communications
Vallerie Gee - Womens Skateboarding Alliance - WSA Partner
Valerie Gee
Valerie Gee has over seven years combined experience in the action sports industry, brand agency environment and consultancy roles. She specializes in public relations, multi-marketing, and project management.

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